Job title: Head of Brand Comms – MENAT
Based in: Dubai, UAE
Hassan is Head of Brand Communications – MENAT, based in Dubai. With over 15 years’ experience across journalism, broadcast, and pan-Arab agencies, he joined Guinness World Records in 2019. Hassan leads the regional press office and comms strategy, working with media, partners, and event organizers to deliver stories that celebrate record breaking at its most meaningful. He’s drawn to feats that combine talent with purpose, and believes the best stories are often the ones yet to be told.
Known for his instinct and editorial eye, Hassan specializes in developing bold ideas that cut through the noise. From viral moments to high-impact campaigns, his work is driven by the belief that a world record is more than just a number; it’s a story waiting to be told. He’s particularly drawn to attempts that blend skill with purpose, and takes pride in championing the unexpected.
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